Brand Identity
Logos, colour, type and guidelines that hold together from a business card to a billboard.
Hello, I'm Hifza
A graphic designer and brand identity specialist from Lahore, turning rough ideas into visuals people remember.
Featured Work
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Product Design
MCB Money Map
202401 / 06
What I do
I design brands and interfaces that feel clear, strategic and human, starting with the person on the other end and following the idea all the way to the final file.
How I can help
One designer, a few ways in. Pick one, or bring the whole messy brief.
UI & UX Design
Research-led flows and prototypes in Figma, tested with real people before anything ships.
Social & Campaign
Launch kits, carousels and posters built to scale across every channel without losing the look.
Motion & Video
Short-form edits and motion touches that give a static brand some rhythm.
Good design is easier to trust when it is tested. Numbers from my MCB Money Map case study:
175
survey responses shaped one thesis project
10
usability testers put the prototype through its paces
30
early sign-ups at its public panel launch
How I work
- 01
Listen
Start with the people who will use the thing. Surveys, interviews, a lot of questions.
- 02
Explore
Personas, sketches and rough concepts. Many ideas on the table, most of them wrong.
- 03
Build
Turn the right idea into a system: type, colour, components, high-fidelity screens.
- 04
Test & refine
Put it in front of people, watch where it wobbles, then make it better.
Tools: Figma, Adobe Illustrator, Photoshop, CapCut, WordPress, Trello
About
Hi, I'm Hifza.
A graphic designer from Lahore who loves turning research, ideas and messy concepts into visuals people connect with straight away. I believe the best work comes from collaboration, and from enough chai.
Currently shaping content and brand at DANK Studio. Previously a BFA thesis on financial literacy, and a design internship in brand strategy and motion.
Let's talk
Got an idea? Let's make it unforgettable.
Open to brand, product and campaign projects. A rough brief is fine, I would rather start the conversation early.