About Me

2024 - Current

• Designed visuals aligned with brand guidelines, including website banners, carousels, blog infographics, and supporting imagery.
• Executed strategic brand development and built a UX/UI-friendly website. Designed a cohesive Brand Guidelines Document for future use.
• Edited short-form video content using CapCut, optimised for social platforms.
• Ensured visual hooks, pacing, and on-screen text aligned with SEO and social search behaviour.
• Managed end-to-end content publishing in WordPress, including formatting, scheduling, and quality checks against an editorial timetable.
• Implemented light HTML edits within WordPress using vibe coding to refine layouts, embeds, internal links, and on-page structure.

Jul - Oct 2025

• Executed research and design of a financial literacy platform addressing gaps in digital financial education in Pakistan.
• Developed user personas, empathy maps, and audience-specific design strategies.
• Prototyped a mobile app in Figma, progressing from low-fidelity sketches to high-fidelity interactive wireframes.
• Executed user testing for refining UX/UI based on feedback.
• Designed marketing material including posters, brochures, standees, and social media assets.
• Secured 30 early sign-ups during public panel launch testing and validated product-market interest.

Nov - Dec 2023

• Collaborated with the Lead Designer, understanding the company’s branding needs.
• Contributed to the development of a cohesive brand strategy via ideation and execution.
• Engaged in brand meetings, offering insights and ideas to drive the visual identity forward.
• Employed motion design techniques to enhance digital presence.
• Managed tasks using project management tools such as Trello to keep the team updated.